Consulting · Founder · Model · Brand & Creative
Work
Working across fashion, beauty, wellness and business.
01
Consulting
Business Development & Brand Consulting
I help premium wellness and beauty businesses grow, with a focus on business development, brand positioning and commercial strategy. Having founded and run my own clinic for seven years, I know what it takes to build a brand that clients trust and return to.
Business development
Client acquisition, new commercial opportunities and the relationships that make a business grow.
Brand & positioning
Brand direction and positioning, and presenting different parts of a business as one coherent brand.
Commercial strategy
Turning a premium concept into a clear offer that the right clients understand and want.
Brand communication
How the brand speaks and shows up, on social media and everywhere clients meet it.
AgeBack
Current engagement · Since September 2026
Working with AgeBack on business development, brand development and membership growth for a premium wellness concept connecting healthcare, longevity and social experiences.
AgeBack connects a clinic, an exclusive membership club and advanced cellular treatments in Istanbul.
- Role
- Business Development & Brand Consulting
- Location
- Stockholm
- Period
- Since September 2026
Scope of work
- Business development
- Brand development and positioning
- Commercial strategy
- Membership growth and client relationships
- Brand communication and social media
- Presenting the clinic, the club and the treatments as one brand world
Sectors
My background is in entrepreneurship, client experience and commercial development within these sectors. I am not a practising healthcare professional.
02
Refine Clinic
Founder & CEO · 2017–2024
From 2017 to 2024, I founded and built Refine Clinic, a premium aesthetics clinic in Stockholm focused on skin health and doctor-led treatments. Building the business gave me hands-on experience in entrepreneurship, commercial strategy, client relationships and the beauty industry.
- Role
- Founder & CEO
- Location
- Stockholm
- Period
- April 2017 – June 2024
The clinic
A premium, doctor-led aesthetics clinic focused on skin health, skin quality and treatments designed to preserve and restore healthy skin.
I was involved in every part of building the business: the client experience, the positioning and the commercial operations.
What it taught me
03
Modeling
Modeling · Beauty · Campaigns
I have worked as a model since 2007 and have been represented by leading agencies in the major fashion cities. Below is a selection of recent projects.
Agencies over the years
- One ManagementNew York
- Premier Model ManagementLondon
- Elite Model ManagementParis
- MIKAsStockholm
Recent work
04
Brand & Creative
Brand partnerships · Content · Productions
I work with a small number of brands across fashion, beauty, skincare, wellness, travel and lifestyle, and I choose them carefully. I only partner with brands I genuinely believe in, because credibility matters more to me than the size of the budget.
Working together
Brand partnerships
Selected collaborations and longer ambassador relationships on @juliabirke, integrated naturally into my everyday life.
Treatments and experiences
Sharing a treatment, clinic visit or wellness experience with the understanding of someone who has run a clinic.
Hotels and retreats
Content from wellness hotels, spas and retreat destinations, in Sweden and abroad.
Content for your channels
Photography and video for your own organic and paid channels. Usage rights are agreed separately.
Mini productions
Small-scale productions from concept to delivery, combining talent, creative direction, location, styling and hair and makeup.
Content · Wellness · Hotels · Travel
Content I’ve created in places I love
Athens · Venice · Saint-Tropez · Pantelleria · Ibiza · Sotogrande · Los Angeles · New York · Paris · London · Stockholm
Selected work
- Garnier
- Busnel
- Vanbruun
- Fisch
- Calzedonia
- Rabalder
- Plaza Kvinna
Content can be commissioned without publication on my own channels. Content fees and usage rights are quoted separately.