About Julia

Julia Birke is an entrepreneur, business development consultant, model and brand creative working across beauty, wellness and fashion.

Beauty, wellness and longevity

“A dinner that gets a little out of hand and ends hours later than planned can be just as good for your wellbeing as a workout.”
Plaza Kvinna · Interview, “Girls to follow”

Background

In 2017 Julia founded Refine Clinic, a premium, doctor-led aesthetics clinic in Stockholm, and ran it as Founder & CEO until 2024. Building the clinic from the ground up gave her hands-on experience in everything a business needs: positioning, client relationships, marketing and the numbers. She has been on both sides of a wellness brand.

Today she works with business development and brand consulting, currently for AgeBack, a premium wellness and membership concept.

Alongside this she works as a model, with a career that has taken her to New York, London, Paris and Stockholm, and with a small number of carefully chosen brand partnerships. She is also developing MANUTENA, her own editorial platform for beauty and wellness.

What she does best

Building a businessFrom idea to an established clinic with loyal clients
Business developmentFinding the right clients, partners and opportunities
Brand positioningMaking a premium brand clear, credible and wanted
Client relationshipsCreating an experience people return to
Creative executionUnderstanding images, content and brands from the inside

Focus: Beauty · Wellness · Longevity · Fashion

MANUTENA

In development

An editorial platform exploring beauty, health, wellness, longevity, treatments and the places and experiences surrounding them. Fashion-led imagery combined with informative, science-conscious content.

TreatmentsPlacesPeople

Education

Karolinska InstitutetPhysiology studies (pre-medical), 2016–2017
KTH Royal Institute of TechnologyTechnical Chemistry studies
Viktor Rydberg Gymnasium, DjursholmUpper secondary education

Press

Plaza Kvinna, September issue. Featured in “Girls to follow”, an interview about life, work, travel and everything in between.